RESEARCH SECTOR
Go-to-market tech
We recognize the transformative impact of innovative go-to-market (GTM) technologies on businesses’ ability to scale and adapt. We focus on companies leading the way in increasing customer lifetime value, accelerating revenue growth and enhancing customer engagement.
Discover the latest trends and technologies shaping go-to-market tech
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Key themes and focus areas
GTM technologies enable leaders in B2B marketing, sales, customer support and success, account management, and operations accelerate revenue growth, boost customer acquisition efficiency, improve customer retention and satisfaction, and integrate end-to-end revenue operations for scalable, profitable growth.
- Pipeline suspecting
- Pipeline prospecting
- Deal selling
- Deal closing
- Customer supporting
- Operations infrastructure
- Operations management
Several trends are reshaping the GTM landscape. Shifting social behaviors and new technologies are changing the way buyers make purchases. Increasingly complex GTM strategies magnify the importance of eliminating silos among GTM personnel, processes and technologies. Furthermore, as competition for customers and talent intensifies, the necessity of investing in the right technologies grows ever more critical.
GTM technology sits at the intersection of our long-established focuses on the future-of-work and e-commerce optimization sectors. Our expertise in the future of work informs our approach to sales onboarding, training and enablement. In e-commerce optimization, we focus on technologies that help business-to-consumer companies maximize customer value. GTM technology offers analogous value to B2B companies.
Our sector leader
Corey Greendale
Managing Director, Office of the PresidentFeatured insights and research reports
The First Analysis B2B GTM Framework: A deep dive into the granular categories and innovative companies
Christopher Stiegal, Corey Greendale
Evolution of strategies for optimizing enterprise growth
Christopher Stiegal, Corey Greendale
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Investment banking and corporate finance services are provided through First Analysis Securities Corporation (“FASC” or “First Analysis Securities”), a subsidiary of First Analysis Corp.