sticky.io minority equity investment led by Flexpoint Ford
First Analysis acted as the exclusive financial advisor to sticky.io (formerly LimeLight CRM) for its capital financing led by Flexpoint Ford. First Analysis focuses its advisory services on high-growth, entrepreneur-driven software companies like sticky.io. The First Analysis team worked closely with the Company to understand the industry and create a unit-based economic model while positioning the Company optimally in the marketplace. First Analysis was actively engaged throughout the transaction process, including preparation, positioning, investor coordination and contact, due diligence, and negotiation.
About sticky.io:
Headquartered in San Francisco, sticky.io is a global e-commerce and subscription platform that helps brands build lasting bonds with customers. Consumers today expect authentic and personalized experiences when they interact with brands. Being able to deliver the right message and offer at the right time can mean the difference between loyalty and churn. With 450+ partner integrations and over 10,000 merchant customers processing more than $4.5 billion in transactions annually, sticky.io is the leading billing and customer management solution for direct-to-consumer and subscription eCommerce brands.
About Flexpoint Ford:
Flexpoint Ford is a private equity investment firm with $2.3 billion under management specializing in financial services and healthcare. We believe private equity investing in both financial services and healthcare requires deep industry experience as well as relentless focus on the developments in these specialized and highly regulated industries.