INTEGRATIVE INSIGHTS
ON EMERGING OPPORTUNITIES

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About the Author:
Terry Kiwala
Vice President
Terry Kiwala is a vice president specializing in research and investment in software-as-a-service (SaaS) businesses, particularly in enterprise productivity applications. He is a thought leader in his sector, having authored widely read industry research. He uses his industry knowledge and expansive network to uncover promising investment opportunities and help companies navigate their strategic paths and accelerate growth. Prior to joining First Analysis in 2019, he was chief financial officer of Vokal, a software development company, senior vice president at Tribeca Flashpoint Media Arts Academy, and associate vice president at National-Louis University. Earlier, he was an investment banking analyst at Lehman Brothers. He earned a bachelor’s degree in economics and government from the University of Notre Dame. He is a CFA charterholder.
First Analysis Enterprise Productivity Technology Team
Terry Kiwala
Vice President
Corey Greendale
Managing Director
Richard Conklin
Managing Director
Matthew Nicklin
Managing Director
First Analysis Quarterly Insights
Enterprise productivity
Props for proptech as tech shows its chops in real estate
February 4, 2021
  • Property managers large and small are abandoning old-school ways of finding, qualifying and managing tenant relationships and running other aspects of day-to-day operations by adopting automated property management technology (proptech) platforms. In step with many other SaaS verticals, proptech SaaS is quickly evolving as providers innovate to improve property management efficiency.
  • In this report, we focus on proptech firms primarily serving multifamily residential property managers. We categorize these platforms in three areas according to their primary use case - operations automation, engagement and alternative data - and profile some of the dynamic providers in each category.
  • We believe proptech innovation will continue and property managers of all sizes will increasingly use these proptech platforms to make communication and transactions with tenants and other operations more efficient and productive and to use alternative data to better assess tenant risk, all contrib-uting to greater property profitability.

TABLE OF CONTENTS

Includes discussion of APPF, RP and 17 private companies

Operations automation platforms

Engagement platforms

Alternative data platforms

Timely innovation to address increased property management challenges

First Analysis Enterprise Productivity Index peaked in December

Rebound in M&A activity on track to continue in Q1

Q1 private placements pace moderates after strong Q4

Introduction

While real estate has often been characterized as an armchair investment, for much of its history the reality of property management was more often a labor- and paperwork-intensive grind. That’s changing as innovative proptech (property technology) companies provide SaaS tools enabling managers to efficiently manage properties with software platforms that automate day-to-day operations and even find new ways to increase profitability. Property managers large and small are abandoning old-school ways of finding, qualifying and managing tenant relationships by adopting these automated platforms. In step with many other SaaS verticals, proptech SaaS is quickly evolving as providers innovate to improve property management efficiency, including by developing and offering alternative metrics to better predict tenant creditworthiness and maximize properties’ net operating income. Some of these platforms specialize in specific real estate market segments, providing property managers with tools tailored to their specific needs.

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