Integrative research means our extensive company research informs every thesis and perspective. The result is deep industry knowledge, expertise, and trend insights that yield valuable results for our partners and clients.

About the Author:
Corey Greendale
Corey Greendale
Managing Director
Corey Greendale, with over two decades of experience at First Analysis, works with entrepreneurs as an investor and as an advisor on growth transactions to help build leading software and human capital businesses. He leads the firm’s efforts in the future-of-work area, learning technology, and the human capital sector, and his thought-leading research in those areas has been cited for excellence in the Wall Street Journal’s “Best on the Street” survey, Forbes and the Financial Times. He serves on the boards of Amplifund,, Netchex, SynergySuite, Visage, Waggl and Yello. Prior to joining First Analysis in 2000, he was a development analyst at Systema Corp., where he designed training programs for several large pharmaceutical companies. He earned an MBA with high honors from the University of Chicago Booth School of Business and a bachelor’s degree from Stanford University, where he graduated Phi Beta Kappa.
First Analysis Future of Work Team
Corey Greendale
Managing Director
James Macdonald
Managing Director
Richard Conklin
Managing Director
Matthew Nicklin
Managing Director
First Analysis Quarterly Insights
Future of work
Talent acquisition technology: New ammunition in the re-escalating war for talent
June 10, 2021
  • After COVID-19 initially created a surge in unemployment last year, the supply of qualified workers relative to demand, which had already been tightening for years prior, resumed its tightening trend. One indicator of the imbalance hit its highest level in the past 15 years in April 2021. In some ways, COVID-19 exacerbated the tightening trend despite the economic dislocations it caused.
  • As power in the skilled labor market shifts further to the supply side and employers increasingly compete for the best talent, technologies that help employers effectively find and attract the talent they need are more critical than ever.
  • We discuss two companies that provide such technology: newly publicly traded ZipRecruiter (ZIP) and privately held Visage, a new First Analysis portfolio company. ZipRecruiter's jobs-talent matching platform increases labor market efficiency by marrying a large pool of job openings with a large pool of job seekers and providing numerous tools that optimize matches across the pools.
  • Visage likewise increases labor market efficiency, but while ZipRecruiter focuses on connecting active job seekers with opportunities, Visage focuses on connecting employers with passive candidates: those who may not be actively looking to change jobs, but are willing to consider alternatives when presented with strong-fit opportunities.
  • With no sign of a cease-fire in the war for talent anytime soon, we anticipate robust demand for such technologies.


Includes discussion of ZipRecruiter (ZIP) and Visage

The war for talent is as hot as ever

Enter ZipRecruiter for active candidate sourcing...

... and Visage for passive candidate sourcing

Expect continued robust demand for talent acquisition technology

Future of work index falls behind both S&P 500 and Nasdaq

M&A pace slows a bit but remains strong in Q2

Private placement activity remains strong in Q2

The war for talent is as hot as ever

In 2014, we published a white paper on talent acquisition technology entitled "The War for Talent Will Be Won in the Cloud," discussing the reasons power in the skilled labor market would increasingly shift to the supply side and exploring technologies that could help employers efficiently find and attract the talent they need. Fast-forward to 2021: workers in some industries face a challenging pandemic-impacted environment, but COVID-19 has proven to be the opposite of a cease-fire in the war for skilled talent. Quarantines have enabled many employers to experience the feasibility of fully remote work and the consequent potential for hiring workers residing in regions distant from corporate headquarters. While we believe many companies will want to have some physical presence for workers to collaborate and build culture, over time we expect the increased flexibility from more remote work will make the labor market more fluid and benefit both workers and employers. Initially, however, we believe many employers are struggling to keep up as their current employees become more subject to poaching by competitors from different regions, and they haven't yet become proficient at expanding their recruiting funnels. Furthering the challenge for employers, COVID-19 has constrained labor supply, as some workers still fear for their health if they return to a traditional work environment, and others have had to become full-time caregivers because of a shift to virtual schooling or COVID-19-related health issues.

To access the full report, please provide your contact information in the form below. A First Analysis representative will follow up with you shortly. Thanks for your interest in First Analysis research.
First Name required!
Last Name required!
Email required!
Industry required!
Unfortunately, your request to access the complete report has failed.

Please check the contact information you have entered.

If the form submission failure persists, please contact Person at (xxx) xxx-xxxx to handle your request. Thank you.
©2024 by First Analysis Corporation.
One South Wacker Drive
Suite 3900
Chicago, IL 60606