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dgearhart@firstanalysis.com
hsmith@firstanalysis.com
- For much of the history of the Internet of Things, the markets for stationary solutions, such as residential and commercial security cameras, and for mobile solutions, such as personal and commercial vehicle dashcams, have evolved mostly separately.
- However, Ring's recent expansion from providing residential monitoring solutions to also providing vehicle telematics and video security products underscores a compelling value proposition and highlights the opportunity for technology vendors to build scale and accelerate adoption by combining traditionally separate offerings.
- The high-profile nature of Ring's move alone will likely spur greater adoption in both stationary and mobile video monitoring, but it will also likely prompt other companies involved with fixed location video monitoring, such as home security technology providers, to undertake similar expansions into the mobile environment through internal development, acquisitions and partnerships.
- Drawing on our extensive work in telematics and residential and commercial security, we examine some of the factors that will likely affect which path companies choose. We also highlight a handful of innovative video telematics companies that could be good candidates to be part of this convergence.
TABLE OF CONTENTS
Includes discussion of ALRM, AMZN, DGII, EMR, REZI, VVNT and five private companies
Ring move is part of an early trend to combine stationary and mobile offerings
Potential ramifications
Ring's competitors in home security likely to follow suit
Video telematics assets generally scarce relative to traditional telematics
Tailwind to consumer adoption of video telematics solutions
Converging to growth and value
IoT index sneaking up on Nasdaq
IoT M&A in Q4 on pace with recent quarters
IoT private placements on track to match Q3's strong pace
Introduction
In late September, video doorbell and do-it-yourself home security company Ring announced it will enter the car security market by launching three vehicle-centric offerings in 2021. These include Car Alarm, Car Cam, and Car Connect.
