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First Analysis invests in CoolR, an AI-based solution for ROI-driven automated ordering

First Analysis, a leading venture capital investor, has made a new investment in CoolR Group. CoolR is a leader in automated ordering for consumer packaged goods (CPG) brands and distributors using artificial intelligence (AI) based image recognition. The investment will enable CoolR to drive the next stage of growth while building future value-enhancing capabilities. First Analysis led the $10 million round, which was joined by Moneta Ventures and ERA’s Remarkable Ventures Fund.

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First Analysis invests in Yunu, a multi-site clinical trials imaging workflow platform

First Analysis, a leading venture capital investor, has made a new investment in Yunu, an eClinical solutions company that accelerates breakthrough therapies by unifying clinical trials imaging data and workflows, both within and across cancer centers. First Analysis was the lead investor in the institutional round that will accelerate further development and commercialization of the Yunu platform in expanding its offerings to pharma sponsors.

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First Analysis invests in Insellerate, a leading customer engagement platform for mortgage lenders

First Analysis, a leading venture capital investor, has made a new investment in Insellerate. Insellerate is a leading provider of customer relationship management (CRM) and marketing automation solutions for the mortgage lender and real estate sectors. The growth investment, led by longtime First Analysis partner Argentum Group, will expand Insellerate’s product development, sales and marketing, and customer success initiatives and will be used to meet increasing demand for its enterprise custo

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First Analysis portfolio company SmartWitness acquired by Sensata Technologies

Sensata Technologies (ST) has acquired First Analysis portfolio company SmartWitness, a video telematics pioneer. The SmartWitness platform is comprised of proprietary software and hardware that’s purpose built for the indirect channel of resellers and telematics service providers (TSPs), enabling them to provide vehicle fleet end users products that capture the truth while making roads safer for drivers everywhere.

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First Analysis invests in Lender Price, a leader in lending technology

First Analysis, a leading venture capital investor, has made a new investment in Lender Price. Lender Price’s cloud-based solutions help banks, mortgage bankers and mortgage brokers increase volumes and profitability, benefit from workflow efficiencies and improve their market competitiveness. The investment, led by longtime First Analysis partner Argentum Group, will further accelerate Lender Price’s rapid growth by supporting product development, sales and marketing and customer service capabi

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First Analysis exits portfolio company 4G Clinical as part of $230 million transaction

First Analysis, a leading venture capital investor, recently successfully exited its investment in portfolio company 4G Clinical, a leader in randomization and clinical trial supply management (RTSM) technology, as part of a more than $230 million growth equity investment by Goldman Sachs Asset Management. The investment will be used to fund 4G Clinical’s continued global expansion, support the growing demand for 4G’s products, and to further the company’s mission of bringing crucial medicines t

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First Analysis invests in SmartCommerce, a leading frictionless e-commerce solution

First Analysis, a leading venture capital investor, has made a new investment in SmartCommerce. SmartCommerce provides data-centric, AI-assisted SaaS solutions for consumer packaged goods (CPG) companies. The $13 million round, led by longtime First Analysis partner Argentum Group, will be used for sales and marketing and continued product development.

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