Aprimo

Aprimo was a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. Through the use of Aprimo’s integrated marketing software, Aprimo Marketing Studio for B2C, Aprimo Marketing Studio for B2B, and Aprimo Relationship Manager, marketers could integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Aprimo customers included over a third of Fortune 100 companies and nearly a quarter of Global 100 companies. Teradata Corp. (NYSE: TDC) acquired Aprimo in January 2011.