RESEARCH SECTOR

Go-to-market tech

Go To Market Tech

We recognize the transformative impact of innovative go-to-market (GTM) technologies on businesses’ ability to scale and adapt. We focus on companies leading the way in increasing customer lifetime value, accelerating revenue growth and enhancing customer engagement.

Discover the latest trends and technologies shaping go-to-market tech

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Go To Market Tech

Key themes and focus areas

GTM technologies enable leaders in B2B marketing, sales, customer support and success, account management, and operations accelerate revenue growth, boost customer acquisition efficiency, improve customer retention and satisfaction, and integrate end-to-end revenue operations for scalable, profitable growth.

  • Pipeline suspecting
  • Pipeline prospecting
  • Deal selling
  • Deal closing
  • Customer supporting
  • Operations infrastructure
  • Operations management

Several trends are reshaping the GTM landscape. Shifting social behaviors and new technologies are changing the way buyers make purchases. Increasingly complex GTM strategies magnify the importance of eliminating silos among GTM personnel, processes and technologies. Furthermore, as competition for customers and talent intensifies, the necessity of investing in the right technologies grows ever more critical.

GTM technology sits at the intersection of our long-established focuses on the future-of-work and e-commerce optimization sectors. Our expertise in the future of work informs our approach to sales onboarding, training and enablement. In e-commerce optimization, we focus on technologies that help business-to-consumer companies maximize customer value. GTM technology offers analogous value to B2B companies.

Our sector leader

Corey Greendale
Corey Greendale
Managing Director, Office of the President

Featured insights and research reports

Gtm Tech 202310
Go-to-market tech

The First Analysis B2B GTM Framework: A deep dive into the granular categories and innovative companies

Christopher Stiegal, Corey Greendale

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Gtm Tech 202310
Go-to-market tech

Evolution of strategies for optimizing enterprise growth

Christopher Stiegal, Corey Greendale

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Investment banking and corporate finance services are provided through First Analysis Securities Corporation (“FASC” or “First Analysis Securities”), a subsidiary of First Analysis Corp.