Club Automation has been sold to Daxko
First Analysis acted as the exclusive financial advisor in the sale of Club Automation, a leading provider of web-based member management software for gyms and health clubs. First Analysis provided advisory expertise to Club Automation throughout the transaction, including preparation, positioning, due diligence and negotiation.

About Club Automation:
Club Automation was a leading provider of health club management software. Originally designed as a tennis scheduling tool, the Club Automation solution set expanded into a comprehensive front desk, CRM, billing, payroll, scheduling, text messaging and reporting solution set. Health clubs were better able to grow revenue, reduce costs, and engage both current and potential customers.
About Daxco:
Daxko delivers comprehensive technology and payment solutions and experienced services to the member-based health and wellness market. Most recently, the company expanded its portfolio to offer digital marketing services and full-service billing to health clubs, boutique fitness studios, campus recreation facilities, integrated wellness centers, YMCAs, and JCCs. Since 1998, Daxko has grown to serve customers spanning 58 countries, 10,000 facilities, and over 20 million members.
